My Design Framework
May 2024 – Driven by the challenges of disabled travelers, I researched, interviewed, and mapped user journeys to design an inclusive, accessible experience through wireframing and UX methodologies.
Jan 2025 – Investigated why users find Zara’s website magazine-like and hard to navigate through surveys, interviews, and analysis before exploring solutions.
I follow a research-driven and user-centred approach to craft intuitive and impactful designs. The process begins with a deep understanding of the problem through market research, competitive analysis, and user studies. By leveraging quantitative and qualitative insights, I ideate and create wireframes and prototypes to develop user-focused solutions. I refine and optimise designs through iterative testing and continuous feedback to ensure they align seamlessly with user needs, behaviours, and business goals.
Bollywood - Assistant Director
• Worked on 6 Films with 6 directors & production houses with 10000+ people from different backgrounds.
• Managed 5+ pre-production tasks, including storytelling, research, script analysis, breakdown, and coordination &
collaboration with different teams, streamlining workflows for efficient execution. (Project Management Skills)
• Resolved on-set challenges, demonstrating adaptability and problem-solving to ensure smooth and successful productions.
