Welcome to the "World of Veg" – where vegetarian living meets boundless possibilities. Let's savor the journey together!
My Role
UX Researcher & UI UX Designer
Timeline
4 months
Jan 2024 - Present
Tools
Figma
Attention Insight
Problem Statement
Coming to New York is a dream of many but the only challenge for vegetarians is to survive here.
Overview
The project aims to develop an app to meet the needs of individuals interested in vegetarian and vegan food in New York City. This app will serve as a one-stop platform for discovering -
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vegetarian-friendly restaurants
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accessing nutritious recipes
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connecting with the vegetarian community
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staying updated on vegetarian events and initiatives in the city.
Hypothesis
Target Audience
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Vegans and Vegetarians
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Health conscious people
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Food enthusiasts & Bloggers
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Community minded people
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International students
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Working & Family people
Research Objectives
1. Understand the needs, preferences, and behaviours of individuals interested in vegetarian and vegan food within the context of New York City.
2. Identify the challenges faced by vegetarians and vegans in navigating the city’s culinary landscape, accessing reliable information, discovering vegetarian-friendly resources, and connecting with the vegetarian community.
3. Explore the factors influencing decision-making processes regarding vegetarian and vegan dining choices, including taste preferences, health considerations, environmental concerns, and ethical reasons.
4. Examine the existing gaps and opportunities for improving the vegetarian dining and lifestyle experiences in New York City, including suggestions for enhancing restaurant offerings, community engagement, and digital platforms.
Discover
Secondary Data Insights
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Vegetarians in different countries, India being the Highest, USA being the second last.
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Top USA States which are vegan & Vegetarian (New York, being on 5th place)
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New York being the highest with maximum number of Indian students.
Goal of Survey
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To understand the users, their needs, wants and challenges in New York.
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How often do they like to socialise and if they would like to attend events?
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Which cuisine do they want to explore more? What kind of recipes they like?
Survey - Overview
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Number of Participants - 29
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Field Date - February 2024
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Time - 2 to 3 weeks
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Tool - Google Forms. Click on the button to see the full survey.
Why Google Maps is a popular choice for finding restaurants?
Insights
User Interview - Objective
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Understanding user needs and preferences as a family.
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Gathering feedback on the existing plan of the app.
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Identifying opportunities by listening to their ideas and suggestions
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Building Empathy
User Interview - Overview
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Number of Participants - 2
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Working Parents (have 2 children)
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Time - 30 mins in Park
Insights
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Local dishes since generations.
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Different age group events.
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Concentrate on digital marketing of the app too, as most people use google to find restaurants or anything related to food.
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Have audios, videos of the recipes with the written information.
Explore
Expert Interview Objective
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Feedback on what the user liked, and didn’t like, what areas should be improved, and anything necessary to be added or to remove unnecessary things.
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To understand her needs and wants, what is she searching for, what is her background and taste.
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other competitor which she likes to see from, what about that she likes.
Persona
Expert Interview - Overview
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Number of Participants - 1 Married, here on Dependent Visa.
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She is vegetarian, Husband is non-vegetarian.
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Time - 2hrs in coffee shop
Insights
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Safety and Authenticity
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Spam and Fake Information Removal: Implement robust systems to identify and remove spam accounts and fake information, ensuring users have reliable and trustworthy data.
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Enhanced Filtering Options
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Price Filters: Add options to filter restaurants and food from low to high price and vice versa, making it easier for users to find options within their budget.
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Ingredient-Based Filters: Allow filtering recipes by the availability of ingredients, ensuring users can easily find recipes they can make with what they have.
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Egg Specification: Clearly specify if egg has been added to any food item, as eggs are not considered vegetarian by some users.
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High-Quality Content Uploads
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Photo Upload Instructions: Provide clear instructions for uploading high-quality photos, guiding users on how to take and upload images that best represent the food and restaurant.
User Flow
Wireframes - Low Fidelity
Wireframes - High Fidelity
Develop & Test
Prototype
Usability Testing - Objective
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Identifying user pain points
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Evaluation User satisfaction
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Gathering feedback for Iterative
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Observe Task Performance
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Increase User engagement and interaction
Usability Testing - Overview
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Number of Participants - 1
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Single, Staying in New York since 10 year
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Time - 5 to 10 mins
Feedback
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The app looks very informative with all the details covered. It's a multi-purpose app for vegetarians where I can look for restaurants (timing, rating, reviews, distance), recipes (different cuisines with ratings and reviews), and different events nearby. As well I can also upload my food pics, reviews, recipes, and post comments and add ingredients as well.
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There are a lot of vegetarians and vegans in New. York and nearby for whom this app will be very useful. You can target nearby places as well.
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But will have to improve on the UI (layout) and arrangement of all the information due to which few things are unclear.
Listen
Heuristics
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Tool - Attention Insight - Instantly generate AI heatmaps with predictive eye-tracking technology. Boost conversions by understanding how users view your design.
Overall Analysis
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Improve User Interface (UI)
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Concrete Features: Clear, intuitive design with easy navigation, clear labels, and helpful icons.
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Instructions: Provide detailed, step-by-step instructions for uploading photos and information, ensuring users can easily contribute content.
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Strong Privacy
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Data Protection: Implement robust privacy policies and data protection measures to safeguard user information.
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User Control: Allow users to control what information they share and with whom.
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Good Customer Service
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Responsive Support: Offer responsive customer service with multiple channels (e.g., chat, email, phone) to assist users promptly.
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Help Resources: Provide extensive help resources, including FAQs, tutorials, and community forums.
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Comfortable with the App
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User Comfort: Ensure the app is user-friendly and comfortable to use, with a seamless and enjoyable experience.
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Personalization: Offer personalization options to cater to individual preferences and enhance user comfort.
Conclusion
Here are a few key lessons I’ve learned:
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Research is essential
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Iteration is key
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Embrace mistakes as learning opportunities