CX by Design (Design Agency)
Jul 2025 - Feb 2026

Client – REL Acoustics (E-commerce)

• Reduced desktop & mobile drop rates by 10-15%, as measured by monthly & quarterly heatmap analyses of 50+ Hotjar heatmaps to identify behavioural trends, generate actionable recommendations, and guide A/B test optimisations.

• Transformed survey recommendations into a feature-rich redesign (developed post-launch wireframes), implementing interactive placement tools and contextual product suggestions to guide users from technical setup to purchase. (to bridge the gap between user needs & technical feasibility).

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Client – TRIC Robotics (Agricultural Technology & Robotics)

• Spearheaded the end-to-end design lifecycle for Tric Robotics within an Agile framework, developed & delivered a scalable site map, content strategy, and mid-fidelity wireframes for the entire platform through rapid iterative sprints.

• Transformed complex business requirements into intuitive user flows by conducting deep-dive audits, stakeholder interview and competitive analysis to inform a streamlined interaction model, ensuring seamless handoffs to engineering teams.

• Facilitated cross-functional collaboration during sprint planning and reviews to align the redesigned Information Architecture with both customer intentions and evolving technical constraints..

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Client – Pony Box Dance Theatre (Entertainment)

• Informed product strategy insights to optimise website performance & offline presence by designing and executing stakeholder surveys (Typeform), conducting interviews (Fathom.ai), creating user personas, and conducting heuristic competitive analysis.

• Translated stakeholder & customer insights into data-driven user personas by conducting thematic analysis of interview data, ensuring upcoming Figma wireframes are grounded in validated user needs and business goals.

UI/UX Designer

New York Institute of Technology 
Jan 2024 - May 2025

• Increased the task success of Zara’s digital product by 30% by redesigning the IA using Figma through a mixed-method research approach. (Thesis project) (E-Commerce)

• Facilitated efficient workflows and creative output for 55+ participants by leading workshops on 20+ AI tools relevant to UX Design and UX Research, demonstrating interpersonal and collaborative skills.

• Led a collaborative research project with Peccioli Council, leveraging Stable Diffusion, ComfyUI, and Automatic 1111 to design an AI- powered video rendering interface, crafting precise text prompts to guide AI in generating innovative visual outputs.