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Hello! I am Vaishnavi (vy-sh-nuh-vee),
Strategic Product Designer (UX Research & Design) with 3+ years of experience in scaling complex B2B and B2C platforms. Experience implementing AI-powered research methods & translating user behaviours into insights that influence data-driven designs in an agile environment.

Worked With
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UX Projects 

Tric Robotics

Product Design | UX Research | AgTech | Website 

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Enhanced website credibility through stakeholders interviews, & analysing the competitors & user types resulting in redesigning of Information Architecture .

Zara

UX Research & Design | User Testing | E-commerce | Website

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Optimized product discoverability by 30% through a comprehensive navigation study and the implementation of standardized content categorization and nomenclature.

Tap'N (Startup)

UX Research | Design Thinking | User Testing | Tech App

Tap'n helps connect people to what's going on in their neighbourhoods. Whether you just moved to the area or have been there forever, Tap'n helps you discover deals, happy hours, and local events in your zip code.

Led UX Research (Secondary Research, Low-Fidelity wireframes for A/B Testing & Usability testing with 20+ recruited participants) to validate the features & designs before designing the final screens.

FinCity ( Crypto Gamified Startup)

Product Research & Strategy | UX Research | FinTech
Recommended feature prioritisation for success through desk research & analysed the platform & competitors to develop a UX Strategy to understand the users for post launching of the game.

Rel Acoustics

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HeatMap Analysis | E - Commerce | Website

NLPL

UX Audit | Supply-chain/Logistics | Website

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Virtual Globe

UX Research | UI/UX Design | Travel Booking App

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A virtual tour app to meet the needs of individuals (disabled, poor people, students & teachers, old people) interested in travelling & exploring different places.

WORLD OF VEG

UX Research | UI/UX Design | Food App

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A vegetarian & vegan app to meet the needs of individuals interested in exploring veg & vegan restaurants, recipes & community in New York City.

Testimonials

"I had the pleasure of mentoring Vaishnavi during her internship at FinCity. As a user research intern, she demonstrated exceptional skills in conducting desk and market research to gain a deep understanding of our target audience. Her ability to design thoughtful questions and metrics allowed us to continuously assess the success of our product.

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Vaishnavi presented her findings with confidence and insight, contributing significantly to our team's understanding of our users. Her dedication to work and her genuine care for the user experience were evident in everything she did.

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Vaishnavi is a reliable and hardworking individual who is always eager to learn and grow. Her flexibility and adaptability were instrumental in navigating changing business needs. I highly recommend Vaishnavi for any role that requires a talented and dedicated user researcher."

Patrick Kellar

Head of UX @Google​

Co-Founder & Product owner @FinCity

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